Campaign Examples

Strong copy work — from email campaigns to full brand messaging

E-mail Marketing

  • These are conversion-focused campaigns, built to turn browsers into buyers and leads into loyal customers.

    Launches. Testimonials. Offers. Re-engagement.
    Whatever the goal, the structure is sharp, the voice is direct, and the result is profit.

    Every email is strategically structured to:

    • Build trust fast

    • Hit pain points harder

    • Create urgency

    • Drive action

Email brings in 20–30% of total revenue when done right.

This is how:

  • Subject Line:
    From $2K to $50K/month, here’s how we did it

    Preview Text:
    If you’re stuck under $5K/month, this is for you.

    Header:
    From $2K to $50K/month: Luke’s One Move That Changed Everything


    Body Copy:

    Luke Miller was stuck.

    Fourteen-hour days.
    Back-to-back jobs.
    And a mobile detailing business that couldn’t break past $5K a month, no matter how hard he pushed.

    He had grit. He had skill. But grit and skill alone don’t scale a business.

    Everything changed when Luke joined Scale Academy.

    We didn’t give tips. We rebuilt the foundation of his business from the ground up:

    • Rebuilt his offer - positioning Luke as the premium, go-to expert in his market

    • Redesigned his pricing structure - every job delivered higher profit and attracted clients willing to pay for quality

    • Installed a lead-generation machine - a system that ran 24/7, so Luke could focus on closing deals and expanding

    • Created a roadmap for scale - turning a solo grind into a business that could grow beyond him


    In 12 months, Luke went from hustling for crumbs to consistently pulling $50K a month and running two crews.

    And here’s the truth...Luke isn’t special.
    He simply stopped doing what doesn’t work, and followed a blueprint built to win.

    Today, Luke isn’t just running a side hustle.
    He’s running a business that grows, pays, and runs like a machine.

    This same blueprint is waiting for you inside Scale Academy.

    At 11:59 PM TONIGHT, our pricing model changes.

    This is the final chance to join Scale Academy and lock in lifetime membership before prices increase.

    We’ve scaled businesses from $1K a month to $100K a month, and you can be next.
    But only if you move now.

    Join Scale Academy Here

    P.S. Watch Luke’s full interview and see the exact steps he followed to hit $50K a month. Then picture your business systemized, profitable, and built to scale.

  • Subject Line:
    42-Year-Old Dad Drops 26 lbs in 60 Days. No Gym. No Burnout.

    Preview Text:
    How Sam lost 26 lbs in 60 days, all with his phone and 25 minutes a day.

    Header:
    Sam Lost 26 lbs in 60 Days with CoreTrack, Without a Gym.


    Body Copy:

    Sam had reached his breaking point.

    The early-morning runs wrecked his knees. The calorie counting felt like a job he never signed up for. The gym membership was a monthly donation to a place he never had the time or energy to visit.

    He wasn’t lazy. He wasn’t unmotivated. At 42, Sam was a father of two, stuck behind a desk for 10 hours a day, and drowning in deadlines. The issue wasn’t effort. The issue was that every fitness program he tried was built for someone else’s life, not his.

    Then he found CoreTrack.
    And everything shifted.

    CoreTrack replaced the overwhelm with clarity, the inconsistency with a step-by-step system that simply works.

    It gave Sam the one thing he’d been missing: a system designed to fit real life, and still deliver serious results.

    What worked for Sam:

    • Science-backed 24-minute workouts built to burn fat and build lean muscle, fast

    • Weekly goals tailored around his schedule that removed the guilt and burnout cycle

    • Smart progress tracking that made every milestone visible and addictive

    • Realistic nutrition plans that let him enjoy food with his family, even pizza night

      No crash diets. No 90-minute cardio marathons.

      In just 60 days, Sam achieved:

    • 26 pounds gone

    • 3 belt sizes down

    • 12 bpm dropped from his resting heart rate

    • Energy that lasted from morning to night without caffeine crashes

    • A new relationship with his kids, who now join him for workouts

    Sam didn’t get lucky. He got consistent, with the right system to back him up.

    This busy dad with zero extra time went from exhausted and stuck to lighter, stronger, and more confident, all with nothing more than his phone, 25 minutes a day, and CoreTrack.

    CoreTrack is trusted by thousands of busy professionals who want real results without wasting hours.

    Your first week with CoreTrack is free.

    In 60 days, you stand leaner, stronger, and more confident every time you look in the mirror. Every day you wait is another day of staying stuck. The time to start is now.

    Start Your CoreTrack Journey Here

    P.S. CoreTrack was built for real people with real lives. No crowded gyms, no complicated plans, only the structure and strategy that create real change.

    Watch Sam’s full story here

Brand Messaging
&
Voice Guide

  • Sharp positioning, strong language, and tone that earns trust.

    When your brand speaks clearly, people listen. When it speaks with purpose, people buy.

  • 1. Brand Essence

    Mission:
    To arm creators, rebels, and free-thinkers with gear that’s more than clothing — it’s a declaration.
    RZRNT exists to empower those who don’t follow the crowd, but carve their own path. Every thread speaks for the unapologetic.

    Vision:
    To lead the underground streetwear revolution — globally recognized for fearless design, rooted in authentic street culture.

    Core Values:
    Authenticity. Rebellion. Craft. Culture.

    2. Brand Voice

    Overall Tone:
    Bold. Unfiltered. Magnetic.
    We speak with edge and purpose, like someone who doesn’t need to shout to command the room.

    Voice Pillars:

    • Bold, not arrogant. We don’t beg for attention, we earn it.

    • Streetwise, not try-hard. Real language, no forced slang.

    • Empowering, not pushy. We hype the wearer, not just the drop.

    • Punchy. Clean. Heavy-hitting. Every word lands like a strike.

    3. Messaging Examples

    Tagline:
    RZRNT — Wear Your Rebellion.

    About Statement:
    RZRNT isn’t just apparel — it’s a statement you wear.
    We exist for the makers, breakers, and misfits who refuse to blend in.
    Every drop is a bold stand against the ordinary.
    This isn’t fashion. It’s armor for the fearless.

    Social Bio:

    • Fearless streetwear.

    • For creators & outsiders.

    • Drops that don’t apologize.
      #WearYourRzrnt

    4. Brand Vocabulary

    Words We Love:
    Drop, fearless, edge, raw, rebel, movement, heavy, grind, stand, craft, statement.

    Words We Avoid:
    Trendy, luxury, cheap, basic, mainstream, influencer.

    5. Voice in Action

    Product Description:

    RZRNT CORE ZIP HOODIE — Oversized Fit

    Not just a hoodie. A presence.

    The CORE Zip Hoodie is built for those who own the room without saying a word.
    Heavyweight 360 GSM fabric. Custom embroidery that speaks loud, but never desperate. Double-layered hood for structure and attitude.
    Oversized, built like street armor, and cut for creators who refuse to fade into the backdrop.

    This isn’t made to blend in.
    It’s made to lead.

    Details:

    • Oversized fit with bold street structure

    • Embroidered RZRNT graphics: chest, back, sleeve

    • Double-layered hood for extra warmth and shape

    • 80% cotton / 20% polyester — thick, soft, and durable

    • 360 GSM heavyweight, pre-shrunk

    • Limited drop: Once gone, it’s gone for good

    Instagram Caption (Drop Announcement):
    You wanted black-on-black. You got it.
    This Friday. 12 PM sharp.
    No restocks. Don’t sleep.

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